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The website forum.activo.com had the following in the web site, "If this is your first visit, be sure to check out the FAQ." I analyzed that the website stated " By clicking the link above." They also stated " You may have to register. Before you can post click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. Community Support Forum for Magento Extensions by Activo. Welcome to the Community Support Forum for Magento Extensions by Activo. This forum is reserved for the news and announcements by Activo, Inc. View this forums RSS feed." The meta header had magento as the first search term. This keyword was followed by extensions, ecommerce, and e-commerce which isn't as important as magento. The other words they used was store. activo is also included but will not be understood by search crawlers.